Fueling Performance: INFINIT Nutrition
Europe’s Journey as the official Nutrition Partner for the Wörthersee Gravel Race
With a legacy firmly rooted in the United States, where we have been revolutionizing the way athletes fuel their performance for over a decade, our expansion to Europe marks an exciting chapter in our journey.
INFINIT Nutrition was founded by endurance athlete Michael Folan in 2004. As a triathlete, Folan experienced first-hand the challenges of finding a nutrition solution that catered to his unique needs and allowed him to perform at his best. Frustrated by the limitations of off-the-shelf products, he set out to create something truly innovative – a customizable, all-in-one nutrition system that would provide athletes with precisely what they needed, in the exact ratios and flavours they desired.
Through its European expansion now INFINIT has managed to provide its exceptional products and personalized approach to athletes on this continent. The expansion has been driven by the commitment to providing athletes with the highest-quality, complete nutrition solutions that eliminate the need for any gels, bars or even food.
As a family business, our passion lies in supporting athletes’ performance by providing them with the highest quality sports nutrition fuel with the opportunity for customization if necessary. We understand that every athlete is unique, and their nutritional needs vary. With this understanding, we take pride in developing personalized formulas that cater to the specific demands of each athlete, giving them the fuel they need to excel.
One size does not fit all when it comes to sports nutrition. Athletes have different goals, body compositions, and nutritional requirements. This is where our strength lies. We work closely with athletes, understanding their needs, goals, and preferences, to create tailor-made nutrition solutions that optimize their performance. Whether it’s endurance, recovery, or hydration, our formulas are designed to fuel success.
Becoming the official Nutrition Partner of the Wörthersee Gravel Race is an honour and a testament to the trust athletes place in our products. With our partnership, we aim to provide participants with a competitive edge, support them throughout their journey and help them achieve their personal best.
“The partnership with the Wörthersee Gravel Race signifies a deep commitment to the gravel community and the endurance sports world. We are excited to be part of this incredible event, surrounded by passionate athletes, dedicated supporters, and a vibrant atmosphere. The Wörthersee Gravel Race embodies the spirit of determination, perseverance, and camaraderie, which aligns perfectly with our core values.
Together, with the Wörthersee Gravel Race, we look forward to creating unforgettable moments and helping athletes reach new heights of triumph and accomplishment.” says Jan Pokorny, CEO of INFINIT Nutrition Europe.
